Getting ready for your first bridal show,…

The decision to exhibit at a bridal show requires evaluating financial and contractual factors to ensure that the marketing investment has a positive return. The following is a list of all the good reasons to make the decision to exhibit:

  • Meeting with potential new customers
  • Promoting your brand in the industry
  • Rolling out new products or services
  • Learning customer’s needs
  • Monitoring industry trends
  • Monitoring competitor’s products and services

Too often, companies exhibit because

  • A show producer sold them a “deal” or “package”
  • “Our competitors do”
  • “We always do”

 

 

Picture from Bridal Show Images

 

For your first bridal show booth, consider renting the smallest possible booth. You’ll be learning a lot about what you do and don’t want to do in future shows, so its usually best to keep your expenses lower while you learn by trial and error.

 

More ideas and information about bridal shows each day, please come back for updated posts.brida

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